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Message: According to www.popcorn.org, Americans consume in excess of 17 billion quarts of popped popcorn annually – or about 54 quarts for every man, woman and child. The world’s primary popcorn producing region is the Midwestern United States and an entire food industry has grown up around it. Why is popcorn so popular? Because it is nutritional, versatile and delicious! Popcorn is an easily prepared whole grain snack. Without butter or other additions, popcorn is about 31 – 55 calories per cup. It goes with almost anything, and can accept a wide variety of flavor enhancements. Today, you don’t have to do much work to enjoy this treat. While of course one can still purchase raw popcorn and either air or oil pop it, microwave popcorn has become ubiquitous. In fact, the first test of the microwave on food in the 1940’s was popcorn. By the 1990’s this product niche had over $240 million in sales. And while salt and butter remain the most popular flavors, today’s marketplace is full of gourmet popcorns -- and not only caramel. There are cheese flavors, chocolate covered, nut balls and new flavor trends like jalapeno, too. http://www.oukosher.org/index.php/common/article/everythings_popping_with_the_ou_and_popcorn/