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Earning the prized packaging symbol declaring OU kosher certification can be a daunting challenge and a rigorous process for a business as complex as Dreyer’s Grand Ice Cream, Inc. At Dreyer’s, the product line is extensive, the ingredient list is long, suppliers are many, and products are made at six plants in five states. But Dreyer’s knows that once it has earned the right to apply the OU symbol to its packaging, consumers will take note. And, when consumers take note, so too do grocery stores buyers. http://www.oukosher.org/index.php/common/article/at_dreyers_they_know_ou_is_the_symbol_that_sells/