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Dave and Betsy Wilcox did not have the money for expensive cuts of meat so they came up with the perfect marinade to help tenderize inexpensive meats. Since then, ALLEGRO has become the market leader in marinades through-out the South. Since becoming certified by the OU, the marketing research has reflected the growing demand for kosher pareve items. "It was worth our efforts after all." http://www.oukosher.org/index.php/common/article/we_just_became_kosher/